How other senses affect how food tastes

Do you know, a piece of music might change how sweet you feel a piece of cake is? In this curious talk, food designer Jelly Deng showed us some research and design on this matter, and how potentially these findings will change how we eat. She believes that food is no longer just an object to maintain life or to fill one's appetite, but also a special medium to carry identity, memory, and civilization.

Food design is a process of cognition awakening - to explore the relationship between human and the world by reconstructing how human live with food. Jelly graduated from St. Martin's Narrative Environment and Innovation in the UK. She's been devoted to food innovation study and design. Her works include the Whispery Savoury multi-sensory experience project co-launched with Crossmodal Research Lab, Oxford University, and food campaign projects like "Opening the World's Important Topics with Food" and so forth. She was awarded MullenLowe NOVA for Innovation and was invited to participate in London Design Week.